Web Design Trends For “Start Here” Pages
When guests land on a brand new website they normally don’t know the place to start. They normally simply go searching for nav hyperlinks which may present the data they’re in search of. But the latest pattern of the “start here” web page presents a a lot better expertise.
Brand new customers in your web site needs to be impressed to maintain looking deeper into your posts. The finest technique to obtain that is with a single unified intro web page that includes hyperlinks, a small information to the location, and even some background about your self & the location’s historical past.
In this submit I’ll look into the pattern of begin right here pages to see what they provide and how one can make the most of them in your personal initiatives.
Introduce Your Website
The largest cause to make use of a “start here” web page is to introduce new guests to your website. Since every web site presents one thing completely different the “start here” pages could have a special purpose based mostly on content material.
Your web page ought to share very important data and purpose to coach guests concerning the web site. But it also needs to drive guests additional into the location by sharing the perfect sources and hyperlinks to get began.
Personal blogs run by one individual may have a “start here” web page that introduces the individual and their historical past with the website. This is the case with Darren Rowse on his web site ProBlogger.
This is definitely one of many extra well-designed examples as a result of Darren has years of expertise with writing, design, and person conversions.
He presents a bunch of hyperlinks to related posts proper off the bat. He additionally has an embedded intro video for brand spanking new guests who wish to study extra concerning the web site. Down decrease on the web page you possibly can examine Darren’s journey and the way he constructed ProBlogger into the empire it’s as we speak.
By beginning with a private contact readers could be enticed to maintain looking additional into the location. The web page is stuffed with CTAs for Darren’s publication and free e-book which can garner extra clicks from individuals who now perceive the mission behind ProBlogger.
For a a lot less complicated instance try the Modest Man web page. This options a big fullsize picture of the location’s proprietor Brock McGoff. But many of the web page facilities across the worth add from Modest Man as a website, not round Brock’s character.
You can introduce a web site nevertheless you need in no matter method feels proper. If you favor to remain behind the scenes that’s completely OK.
Just perceive that the purpose is to coach and encourage guests to maintain clicking deeper into the location. Your begin right here web page ought to reply widespread questions for newer customers and assist information them additional.
Make A Personal Connection
I briefly touched upon this concept earlier however I do advocate utilizing a begin right here web page on private websites. These appear to work higher for high-traffic websites the place new guests won’t find out about your or what you do.
But the purpose with a private web page is to introduce your self, your historical past, what you do and why you do it. Some individuals really feel comfy sharing their hobbies or household life whereas others preserve it strictly enterprise. There is not any mistaken reply.
The purpose is to determine a private connection together with your guests, or at the least a semi-personal connection because it’s taking place by way of a pc display.
One of my favourite entrepreneurs is Gary Vaynerchuk and he has an unbelievable begin right here web page on his private web site.
Since he does numerous talking and social media outreach most individuals already know who he’s.
But it’s not honest to imagine that everybody is aware of. So his begin right here web page targets individuals who simply wish to study extra about Gary’s way of life. He shares information about his previous and his business-building way of life.
Even extra importantly he hyperlinks out to all his social channels and hyperlinks to a few of the finest articles on his web site.
This is an efficient instance of a private worth add the place individuals can study extra about Gary and perhaps even develop into followers of his work on-line.
On the opposite hand you are able to do one thing like Michael Hyatt or Chris Ducker the place they each provide particular suggestions and helpful sources for brand spanking new readers.
These pages introduce the individual behind the location, however they put extra deal with priceless data for the reader. If you’re operating a private web site chances are high that you simply provide one thing of worth whether or not a product, service, or each.
Use your “start here” web page to share your private historical past but additionally to show that you simply’re an authority in your trade.
List Important Articles
Sites with 100+ pages are a lot tougher to search by way of even with class archives. Your finest posts typically get misplaced within the shuffle so you must do your finest to incorporate these hyperlinks in your begin right here web page.
New guests received’t know the place to start out in your web site or which posts are price studying. Create lists of your finest articles and encourage new guests to test them out.
The begin right here web page for A Life of Blue talks about journey and dwelling with a nomadic way of life. These subjects permeate most articles on the location, however some posts are extra priceless to new guests.
As you scroll down the web page you’ll discover a sub-heading labeled “What should I read first?”
This is a beacon for brand spanking new guests who may be asking themselves this very query. It has an inventory of 10 common posts associated to journey and dwelling free outdoors any particular way of life.
Other hyperlinks level in direction of a free e-book and the location’s class archives. These are all priceless to new guests however an inventory of really useful posts is the perfect place to start out.
Another instance I actually like is the beginning right here web page for Hilah Cooking. While it does have a quick intro it additionally has many really useful hyperlinks damaged up into sections.
These aren’t simply hyperlinks cherry picked at random. They’re detailed recipe guides organized by preferences like fundamentals, American classics, and vegetarian meals.
Internet customers are extremely impatient and so they wish to transfer quick. Providing an inventory of hyperlinks is nice, however organizing them based mostly on context is even higher.
I additionally like how this web page is comparatively quick. It retains consideration the place it belongs and will get guests shifting into the location. This needs to be the purpose of each begin right here web page, and really useful studying hyperlinks provide a way of additional engagement & pageviews.
Use Creative Designs
Since the “start here” web page is meant to seize consideration it needs to be well-designed and straightforward to have a look at. Try to incorporate images, graphics, and even movies when you have the fabric.
If you’re operating a easy weblog you may get much more stylized with the design. For instance take a peek on the “start here” web page on the weblog Life as a Strawberry.
The writing is simple to learn and the very first picture is a private picture of the location proprietor. The complete design feels simple to devour and eccentric.
But the remainder of the web page additionally makes use of pictures organized right into a grid construction. This is common with meals bloggers as a result of images promote a lot better than phrases. In reality, most of the associated hyperlinks don’t even have hyperlink textual content. They’re simply thumbnail images of the recipes.
I don’t personally advocate going this far however you must attempt mixing issues up. Add thumbnail images to your hyperlink listing to encourage clicks. Try structuring your web page with completely different headlines and use images/icons to spruce up the design.
Another unbelievable instance is the Wellness Mama begin right here web page. The web page makes use of a customized header with a background picture and locations tons of images & icons all through the web page.
There’s a small class listing of hyperlinks with images for every one. This makes it simple for brand spanking new guests to browse all posts for recipes, motherhood, and podcast episodes(amongst different classes).
Lower on the web page you’ll discover lengthy lists of posts with thumbnails damaged up by class(wellness, detox, DIY recipes, and so on).
I believe Wellness Mama does content material proper and actually has the best-designed “start here” web page I’ve seen. The shade scheme works effectively, textual content is tremendous simple to learn and the images add a sure livelihood to the web page.
Try to create a design that feels alive whereas additionally maintaining consideration on the content material. Even a quite simple minimalist design can work so long as you’re serving to new customers get acquainted with the location.
As blogs and websites develop bigger they develop into full of nice content material. New guests profit probably the most from begin right here pages as a result of these pages provide a mini tour information for alleviating into the website.
But the way you design this web page is essential to the person expertise and the way effectively the content material is acquired. The suggestions on this submit ought to provide help to construct unbelievable begin right here pages that supply worth to all readers and make your web site a lot simpler to navigate.